Hair products for the ones who inherit everything.

Run by dogs. Human-tested.

A full line of salon-grade haircare — canine mousse, dry shampoo, and eau de pawfum — formulated for our curls, our coats, and our public image. The list is the only way in.

Hair products for badass bitches

The list

The pack is forming.

Drop your email. When Heir opens its doors you're first through them — ahead of the general public, such as cats.

By joining you agree to receive occasional emails from Heir. Launch news only — we don't bark at random. Unsubscribe anytime.

First 500 get a free gift
Emails only when it matters
Unsubscribe anytime

Eau de Pawfum •Human-Tested •pH-Perfect for Our Curls •Old Money. New Coat. •Smell Like a Stud •Cruelty-Free, Obviously •Eau de Pawfum •Human-Tested •pH-Perfect for Our Curls •Old Money. New Coat. •Smell Like a Stud •Cruelty-Free, Obviously •Eau de Pawfum •Human-Tested •pH-Perfect for Our Curls •Old Money. New Coat. •Smell Like a Stud •Cruelty-Free, Obviously •Eau de Pawfum •Human-Tested •pH-Perfect for Our Curls •Old Money. New Coat. •Smell Like a Stud •Cruelty-Free, Obviously •Eau de Pawfum •Human-Tested •pH-Perfect for Our Curls •Old Money. New Coat. •Smell Like a Stud •Cruelty-Free, Obviously •Eau de Pawfum •Human-Tested •pH-Perfect for Our Curls •Old Money. New Coat. •Smell Like a Stud •Cruelty-Free, Obviously •Eau de Pawfum •Human-Tested •pH-Perfect for Our Curls •Old Money. New Coat. •Smell Like a Stud •Cruelty-Free, Obviously •Eau de Pawfum •Human-Tested •pH-Perfect for Our Curls •Old Money. New Coat. •Smell Like a Stud •Cruelty-Free, Obviously •

01 — The house of Heir

The world of Heir is run by dogs.

0Humans consulted on formulation. They are permitted to pour.
100%Human-tested. No animal testing — we would never.
1%Of dogs will get in first. We assume you know which percent you are.

The transformation

Whip. Settle. Inherit.

Canine mousse, applied by staff.

Volume that answers to no leash.

02 — The line

The first collection.

Salon-grade. Coat-safe. Extremely us.

N° 01
ShampooSalon-grade lather for the genetically gifted. Gentle, all-natural, coat-safe.500 ml · pH-perfect · human-tested
N° 02
ConditionerSlip and shine with the confidence of good breeding. Detangles everything but the drama.500 ml · coat-safe · human-tested
N° 03
Canine MousseVolume for curls that carry a bloodline. Two shades — rose, and the Midnight black for the ones who wear black to the dog park.150 ml · pH-perfect · two shades
N° 04
Dry ShampooDesigned to keep us from smelling like what we step in.200 ml · between-groom rescue
N° 05
Woofberry Mist · Eau de PawfumSmell like a stud.50 ml · worn by the confident

03 — Inside the bottle

The formula. Since you'll ask.

Everything pH-perfect for canine coats. Nothing we wouldn't put on our own heads, if we had to be human about it.

Oat Milk & AloeCalms sensitive skin. For coats that have never known stress, only maintenance.
Marula & Jojoba OilMirror shine. The kind of gloss that gets photographed leaving buildings.
Hydrolyzed SilkStrength and slip for curls that have staff.
White Truffle ExtractDoes very little. Costs a fortune. We insisted.

The first 500 numbers get the founding-litter price.

Everyone after that pays what humans call retail. Their loss, frankly.

04 — Testimonials

The pack has spoken.

I no longer smell like what I step in. My humans have noticed. My groomer wept.
Duchess · Standard Poodle
The mousse gave my curls a bounce that got me written into the will. Ahead of the children.
Sir Barkley · Cavapoo
I wore Woofberry Mist to the dog park and three separate humans apologized to me.
Cricket · Goldendoodle
Finally, a brand that understands: I am the heir. The estate is merely holding my things.
Prince · Toy Poodle

Heir

It's in the blood.

Haircare, unleashed.

HEIR · Luxury haircare for dogs · New York

05 — Questions

Questions from the humans.

Is this real?

Heir is a real line of luxury haircare for dogs — mousse, dry shampoo, and eau de pawfum. The dogs being in charge is simply the correct framing.

Is it safe for my dog?

Every formula is pH-perfect for canine coats and made without harming our furred friends. Human-tested; no animal testing — we would never.

Is it expensive?

Extremely. We assume that's why you're here.

My dog is a mutt. Can she still use Heir?

Heir is breed-agnostic. Inheritance is a mindset.

When does it launch?

When the pack is big enough. Your spot on the list is your place in line.

Why join the list?

Launch drops will be small and go out to the list first — plus the first 500 get a free gift. We only reach out when it matters — dogs despise spam as much as you do.

The list

Last call before the velvet rope.

Drop your email. When Heir opens its doors you're first through them — ahead of the general public, such as cats.

By joining you agree to receive occasional emails from Heir. Launch news only — we don't bark at random. Unsubscribe anytime.

First 500 get a free gift
Emails only when it matters
Unsubscribe anytime